A/B testing, also called split testing, is the process of comparing two variations of a workflow, automation, or process to determine which one produces better results. For operational systems, this could mean testing different onboarding sequences, notification strategies, or reporting formats to see what drives better efficiency, engagement, and client satisfaction.

Benefits of A/B Testing for Systems Optimization

Improved Client Experience

Testing onboarding steps, feedback flows, or project kickoff communications allows you to create smoother client journeys — boosting satisfaction and loyalty.

Increased Operational Efficiency

Small tweaks in how you automate tasks, assign ownership, or deliver updates can significantly reduce project delays and manual corrections.

How to Conduct A/B Testing on Internal Systems

Define Your Objective

Be clear about what you want to improve. Are you aiming for faster onboarding, quicker project delivery, or better client communication?

Select the Elements to Test

Focus on changing one variable at a time — such as the timing of status updates, the structure of onboarding emails, or the assignment method for project tasks.

Analyze the Outcomes

After running the variations, evaluate the impact on key metrics: onboarding time, project delays, client satisfaction scores, or team bandwidth utilization.

Common Mistakes to Avoid

Testing Too Many Changes Simultaneously

Changing multiple variables makes it impossible to know which adjustment caused the improvement (or failure). Focus on one at a time.

Stopping Test Too Early

Give your tests enough time and sample size to yield reliable data. Decisions based on premature results can mislead your optimization efforts.